Sales leadership, digital transformation and practical AI for companies of every size, from small businesses to growing teams that aren't ready for a full-time VP.
It's usually a clarity problem. Who you sell to, why they buy and what you say has never been written down.
More reps won't fix a missing system. Hiring before the process exists just makes the problem more expensive.
The AI tools already exist. What's missing is someone who puts them to work in how the business actually runs.
For companies of every size, from small businesses to growing B2B and B2C teams, that want to sell more but aren't ready for a full-time sales executive. Experienced, hands-on leadership for as long as you need it.
Digital transformation and practical AI for how your business runs every day, plus AI-generated content for brands and media.
Every engagement starts with a conversation. We shape the work around what your business actually needs.
A close look at your pipeline, team and process. You get an honest assessment and a roadmap, whether or not we work together after. We'll scope it together on a discovery call.
A free introductory consultation. We learn how your business runs, point out where AI could save time or open up revenue, and tell you honestly whether CIFR 13 can help.
A detailed AI strategy, roadmap or implementation is a separate consulting engagement.
Revenue grows two ways: by selling more, and by spending less to deliver it. Every engagement follows the same four steps.
Find where revenue is leaking, and why.
Put the direction, people and process in place.
Work alongside your team as the changes take hold, coaching and adjusting along the way.
Leave your team with the confidence, tools and process to keep going on their own.
Creative Production is one side of CIFR 13 Studio, alongside Business Technology and AI. Recent projects include two official music videos, taken from concept and screenplay through to release.
Amninder has spent more than 15 years building revenue for some of the biggest names in technology, and building the teams behind it. She was one of the first managers hired to build AWS's ISV and digital native business in Canada, turned technical reps into sellers at Dell, and kept results growing at HPE through a hiring freeze while quota more than doubled.
Her work has always gone beyond sales. She has helped businesses transform how they operate, build new revenue streams, and streamline their processes and cut costs with the right digital tools. She has also interviewed more than 100 sales candidates, so she knows what a good hire looks like before the offer goes out.
She founded CIFR 13 to bring that experience to companies of every size. Her approach is practical: find what's really holding growth back, build what moves it forward, and leave a team that can keep it going on its own.
Start with a discovery call. An honest look at where you stand, and where to focus first.
Tell us a little about your business and we'll be in touch to set up a time. Prefer email? connect@cifr13.com
We brought in public-sector tendering through MERX, won multi-year, multi-million dollar contracts and grew the sales team to match.
SMB to enterprise. Across healthcare, education, public sector, finance, ISV and digital native businesses.